Meet The Team

Jamie Edwards

Chief Executive Officer

Jamie was a professional footballer for Bristol City Football Club, and played semi-professionally in Australia. He has been a UEFA B License coach since 2007 and founded and managed a sports coaching company from 2005 – 2007.

Before joining Shrewsbury Town FC Foundation, he was Community Manager at Hereford United FC Between 2007 – 2014.

Best Part of The Job:
Every day is different.

Calvin Latham

Education & Employability Manager

Calvin joined the Foundation team back in 2018 as an NCS Coordinator, and has worked on over sixteen NCS programmes as well as taking part in NCS as a young person in 2012; he further went on to work in many charities working in employability and youth development, as well as completing his degree. Now the Education & Learning Project Manager, Calvin manages the National Citizen Service project, Premier League Kicks and our Alternative Provision. Calvin is also working alongside his Partner School Officers to expand our base of partner schools and develop the Shrewsbury Town School concept.

Best Part of The Job:
Managing a team that is motivated and enthusiastic about the work they do, which ultimately provides a first class service and experience for our young people.

Tom Poole

Health & Wellbeing Hub Manager

Tom has worked in the leisure and fitness industry for 20 years driven by his passion for sport and fitness, and have been lucky enough to turn this into a career. Through personal training and managing gyms, his work has taken him to working in Guernsey the Seychelles and Saudi Arabia. Tom finds the industry and roles he has worked in to be extremely rewarding and this motivates me everyday to help people and inspire people to be more healthy and move more.

His current role involves him managing the day to day operation of the health hub and health and wellbeing programme.

Best Part of The Job:
Inspiring and motivating people to be more active.

Milly Wheeler

Fundraising & Partnerships Manager

Through working across social enterprises for nearly a decade, Milly has gained valuable experience which has led to her current role. Her previous employers have ranged from charities supporting those with learning disabilities to creating a fresh start for people within the criminal justice system.

Her outgoing and energetic spirit has landed her in the role of Fundraising & Partnerships Manager, and helped introduce new partners to the incredible work that the Shrewsbury Town FC Foundation provides.

Best Part of The Job:
Creating new relationships with local Shropshire businesses.

Alex Burrows

Marketing & Communications Coordinator

Alex developed an interest in design during his academic years at school and college, where he studied Art, Graphic Design, and Photography. This grew into a larger passion where he integrated his creative pursuits into his personal life and future career.

He joined Shrewsbury Town FC Foundation in May 2021 through the Kickstart Scheme, and transitioned to a full-time role in January 2022, working between the Foundation and STFC in various media capacities. Some of his highlights to date include creating new mascots for Shrewsbury Town FC with Blue and Amber, branding “Spirit of ’79” a Shrewsbury Town beer, designing covers for the 2022/23 and 2023/24 match day programmes, and being chosen as the 2023 Ben Evison Award winner.

Best Part of The Job:
Working with some incredible people and using my skills to create exciting work in every part of Foundation and it’s programmes!

Adam Jones

Education & Employability Manager (Primary)

Adam joined Shrewsbury Town FC Foundation in September 2018 after working for Virtual Learning UK as an assistant curriculum leader and has experienced working within various different community projects for Hereford United in the Community and Herefordshire Football Association.

Adam graduated from Liverpool John Moores University with a BSc Hons in Science and Football and Cardiff University with a PGCE in Sport. Adam also holds a FA Level 3 Goalkeeping and Outfield Coaching Qualification.

Adam works within South Shropshire delivering on the Premier League Primary Stars and Advanced Development Centre as a lead coach for the U12 and goalkeeping coach.

Best Part of The Job:
Giving young children the tools and opportunities to reach their full potential through the provision of PE and seeing so many different personalities each day.

Simon Tisdale

Education & Employability Manager (Primary)

Simon has 12 years experience within Primary Education, delivering PE curriculum as well as other core subjects.

His current duties as Premier League Primary Stars Coordinator includes delivering quality assurance and PE CPD to teachers, as well as a range of impactful programmes within primary schools using the Premier League and Foundation values to engage and inspire pupils.

His qualifications include: Level 5 PE specialism, Higher level TA status, FA level 2 football and currently on course to complete level 5 business management.

Best Part of The Job:
Providing opportunities for children to discover and explore their interests and support them to achieve and succeed.

Jonny Hughes

Participation Manager

Jonny joined Shrewsbury Town FC Foundation in September 2019 after running his own sports coaching company in Shropshire for 7 years. Jonny is UEFA B qualified and has worked with academies at Shrewsbury Town and Stoke City Football Club. Jonny oversees projects that fall into the Primary age category such as school provision and holiday activities.

Best Part of The Job:
Seeing the impact we are making to the local communities and providing a positive learning environment for young people to achieve.

Anna Williams

Youth Engagement Manager

Anna joined Shrewsbury Town FC Foundation in the Summer of 2018 as an NCS Wave Lead during her second year at the University of Sheffield. Anna has since progressed to the role of NCS Coordinator and has seen the delivery of over 15 programmes in Shrewsbury and Cheshire as a young person and staff member. Anna takes her passion of youth development outside of the world of work by being an adult staff member at her local Air Cadet squadron.

Best Part of The Job:
The privilege of working with all young people across our Shropshire projects. It is fantastic to see the positive impact we are making to their lives.

Sophie Challinor

Health & Wellbeing Coordinator

After graduating from the University of Wales Institute Cardiff, Sophie was a cover teacher in the PE department of her old primary school, Bishops of Hereford Bluecoat School.

She then became an outdoor instructor, doing her training down in Cornwall. Having gained those qualifications she travelled to Greece and Tenerife, where she was a beach lifeguard and ran the water sports at the kids clubs.

She has started a family and done part time work for a while, and has now joined the Shrewsbury Town FC Foundation.

Best Part of The Job:
Seeing young people achieve something amazing.

Isabelle Terry

Health & Wellbeing Coach

After three years as a fitness instructor in Shrewsbury, Issie pursued a Bachelor’s degree in Health and Exercise Science at University Centre Shrewsbury in 2018. Specializing in Exercise for Cancer Rehabilitation, she focused her third-year dissertation on Basal Metabolic Rate (BMR).

Graduating with First Class honors in 2022, Issie now serves as a Health and Wellbeing Coach at Shrewsbury Town FC Foundation, where she trains Exercise Referral and Cancer Rehabilitation clients. Additionally, she continues her education in health and exercise, delving into special populations, nutrition, mobility, and more.

Best Part of The Job:
Seeing the results that our clients achieve whilst being with us and being able to constantly encourage and promote an active lifestyle to the residents of Shrewsbury.

Nicky Summers

Health & Wellbeing Coach

Nicky transitioned from ballet to weightlifting, HIIT, and Yoga in her 20s, leveraging her army career to maintain high physical standards. Over the past two decades, she gained extensive qualifications in weight training, functional and HIIT training, Yoga, exercise referral, and life coaching.

In her diverse career, Nicky has crafted effective health and fitness programmes, guiding clients to achieve strength, improved cardio health, mobility, and both weight loss and gain, and boost their body self-image and confidence. Nicky also leads large groups and classes, applying her expertise in various settings, including a decade as a learning mentor in a primary school. Here, she taught yoga to every child, initiated daily movement groups, and offered advice on healthy eating and lifestyle choices.

Best Part of The Job:
Supporting and educating participants to make positive long-term changes to health, mindset and lifestyle. I truly believe exercise and healthy eating is the best medicine that can help us heal, strengthen and overcome.

Zoe Embrey

Mental Health Coach

Zoe has always been an advocate for mental health and has worked in mental health for a few years. She is qualified in mental health first aid, trauma informed and counselling. Being a practitioner working on the front line Zoe has had first hand experience of the impact poor mental health can have within families, young people and children. She is passionate about working with children and young people in a positive way to help them strive to do better, and to enjoy a happy future.

Zoe has joined the team as a mental health coach, working on projects to help the community have better mental health in a positive impacting way. She is very excited about this project as I feel it will be beneficial for the community.

Best Part of The Job:
Being able to make an impact on children and young peoples future, also working with people and children that inspire me every day.

Chris Lloyd

Player Pathway Coordinator (South)

Graduated Manchester metropolitan university with an honours degree in Coaching and Sport development. Working on Manchester Schools Team and coaching and Crewe Alexandra Ladies before joining Shrewsbury Town FC Foundation in 2019.

Best Part of The Job:
Seeing people develop their sporting and social abilities whether that’s joining a PE session for first time or developing further in an ADC session, seeing the impact we have on children.

Reuben Dunne

Permanent Volunteer

Reuben Dunne started with us on NCS in 2017 and at the Gala Dinner that year he received an award for Participant of the Year and NCS graduate of the year.

Reuben is now working hard as a permanent volunteer at Shrewsbury Town FC Foundation!

Best Part of The Job:
Being part of the team every week!